Tag Archive

Choices are Bad: The Anti-Settings Principle

Thursday, July 30th, 2020
Choices are Bad: The Anti-Settings Principle

What’s the most absurdly provocative way I can put this? Never imagine what your users will want! Apps must only ever do one single thing! If-statements considered harmful! Yes, this is all pretty rich coming from the people who built a goal-tracking app with, if I’m doing this math right, multiplying out all the various settings… 73,728 types of... »

The Anti-Robustness Principle

Thursday, July 16th, 2020
The Anti-Robustness Principle

This is another tech nerd post. Normal humans seek cover!   Abstract: Fail loudly and immediately.   (I sure hope all the normal humans took cover already because that sentence sure would sound different to them than to us! I also hope this isn’t all too obvious... »

The Startup Egg-Basket Principle

Friday, February 28th, 2020
The Startup Egg-Basket Principle

The startup egg-basket principle is: put all your eggs in one basket. Be laser-focused on the one thing you’re best at. If you’re scrambling for survival, focus only on the one most promising thing for making the startup sustainable. For example, most startups should focus exclusively on their premium plans and not have a free plan. So much... »